OUR STORY, EXPERTISE & PROMISE

ABOUT US

OUR STORY

Trusted for over 30 years wholesaling diamonds, Karen and Ami Raz, along with son Liam created ViaRaz, a luxury private jewelry concierge that brings you the best diamonds and gemstones before they hit the retail market. ViaRaz unlocks extraordinary value while bringing custom fine jewelry and world-class gems to California and beyond’s sophisticated customer.

We know that the diamond selection process can be overwhelming, and that is why at ViaRaz we strive to make the process seamless, convenient and comfortable. With an extensive inventory of white diamonds and fancy colored diamonds, we create one-of-a-kind jewelry as unique as you or your loved one. So, whether you’ve seen one of our designs that you love, or you have your own idea, we’ll create exactly what you are looking for with one of our diamond experts by your side every step of the way.

OUR TEAM

ViaRaz Diamond Icon (Wide)

AMI RAZ

ami@viaraz.com

ViaRaz Diamond Icon (Wide)

KAREN RAZ

karen@viaraz.com

ViaRaz Diamond Icon (Wide)

LIAM RAZ

liam@viaraz.com

OUR EXPERTISE

Connect Anytime Anyplace Icon

CONNECT ANYTIME ANYPLACE

Connect with us on your time, from anywhere in the world online, or in person at our San Francisco show room or a pop-up experience in LA.

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ACCESS TO THE WORLD'S BEST GEMS

For over 30 years, we’ve built relationships with manufacturers and mines in the diamond capitals of the world.

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ALWAYS AT YOUR SERVICE

Expect a level of service that exceeds any retail or online jewelry brand. The Raz family has a 24/7 passion for creating your perfect piece.

Private Jewelry Concierge - Icon

PRIVATE JEWELRY CONCIERGE

Clients are helped 1:1 to find the perfect diamond for their unique needs. From diamond selection to setting to gifting, we’re here.

OUR PROMISE

Our Diamond Concierge team are masters in the industry they love. With us, you have a personal guide, coach, and dedicated partner in the diamond industry. Professional yet unpretentious, we promise top-notch quality and tremendous value. You’ll never compromise here.

Our mission is to seamlessly navigate you through the entire collaboration process as we create that final, gorgeous piece together. We’ll accept no less than total satisfaction and strive to become your diamond partner for life.

  • Can’t make it to San Francisco or Los Angeles?
  • Live on the other side of the planet?
  • Crazy schedule?

No problem. We let nothing get in the way of our partnership. We fully embrace the ability to work with amazing clients far and wide. So, whether we meet face-to-face or by jumping on video chat—let’s get started today!

Side Image | Hand Holding Promise
Side Image | Hand Holding Promise Mobile

OUR PROMISE

Our Diamond Concierge team are masters in the industry they love. With us, you have a personal guide, coach, and dedicated partner in the diamond industry. Professional yet unpretentious, we promise top-notch quality and tremendous value. You’ll never compromise here.

Our mission is to seamlessly navigate you through the entire collaboration process as we create that final, gorgeous piece together. We’ll accept no less than total satisfaction and strive to become your diamond partner for life.

  • Can’t make it to SF or LA?
  • Live on the other side of the planet?
  • Crazy schedule?

No problem. We let nothing get in the way of our partnership. We fully embrace the ability to work with amazing clients far and wide. So, whether we meet face-to-face or by jumping on video chat—let’s get started today!