
Trusted for over 30 years wholesaling diamonds, Karen and Ami Raz, along with son Liam created ViaRaz, a luxury private jewelry concierge that brings you the best diamonds and gemstones before they hit the retail market. ViaRaz unlocks extraordinary value while bringing custom fine jewelry and world-class gems to California and beyond’s sophisticated customer.
Create your perfect piece or curate the ultimate collection at our home showroom in San Francisco, a pop-up location in Los Angeles or from virtually anywhere in the world.
HOW WE WORK
HOW WE WORK
Schedule a complimentary, zero pressure consultation and talk with your personal Diamond Concierge via video chat, phone, or in-person. Our team can’t wait to meet one-on-one and uncover your custom diamond jewelry dreams.
DISCOVER STYLE IDEAS
Get inspired! Check out these recent custom ViaRaz diamond and gemstone creations and jumpstart your jewelry vision.

MEET YOUR DIAMOND EXPERTS
Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

MEET YOUR DIAMOND EXPERTS
Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.
TESTIMONIALS
Read our client’s stories—from celebrity standouts to everyday couples—and see why they loved the ViaRaz experience.





BRIDAL JEWELRY
CRAFT YOUR STORY
From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.


LUXURY JEWELRY
EXPERIENCE EXQUISITE
For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!
CUSTOM JEWELRY
MAKE YOUR MARK
Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.


BRIDAL JEWELRY
CRAFT YOUR STORY
From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

LUXURY JEWELRY
EXPERIENCE EXQUISITE
For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!

CUSTOM JEWELRY
MAKE YOUR MARK
Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

BELIEVE IN BETTER
ETHICALLY SOURCED
At ViaRaz, we believe in a better world and in holding our business partners accountable. Clients can trust all diamonds and gemstones are responsibly sourced and carefully selected, relying on longstanding partnerships in the diamond capitals of the world.

STEP BY STEP
DIAMOND EDUCATION
Don’t know the first thing about diamonds? You’re not alone. That’s why we made our diamond-buying cheat sheet. Created by experts but written for everyone, start gaining valuable diamond knowledge and industry insight. In no time, you’ll be a pro.
READY TO GET STARTED?
No matter where you’re at in the process, this is the place to begin. It’s time to kickoff creating your extraordinary moment.