CALIFORNIA'S PRIVATE JEWELRY CONCIERGE

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Trusted for over 30 years wholesaling diamonds, Karen and Ami Raz, along with son Liam created ViaRaz, a luxury private jewelry concierge that brings you the best diamonds and gemstones before they hit the retail market. ViaRaz unlocks extraordinary value while bringing custom fine jewelry and world-class gems to California and beyond’s sophisticated customer.

Create your perfect piece or curate the ultimate collection at our home showroom in San Francisco, a pop-up location in Los Angeles or from virtually anywhere in the world.

HOW WE WORK

STEP 1. WE CHAT
The first step begins with a consultation, in-person, via a call or video chat with your Diamond Concierge—you pick the time and place. We’ll then spend time getting to know you and your jewelry needs.
STEP 2. PICK YOUR DIAMOND OR GEMSTONE
Access gems direct from the diamond capitals of the world. We will guide you through the process of choosing your perfect shape and style, and then carefully handpick your dream diamond at a value retail can’t beat.
STEP 3. DESIGN YOUR JEWELRY
Once the diamonds or gemstone have been chosen, you’ll collaborate with our seasoned jewelry artisans to design your perfect piece. Any concerns will quickly turn into excitement as we combine your ideas with our expertise.
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HOW WE WORK

STEP 1. WE CHAT
The first step begins with a consultation, in-person, via a call or video chat with your Diamond Concierge—you pick the time and place. We’ll then spend time getting to know you and your jewelry needs.
STEP 2. PICK YOUR DIAMOND OR GEMSTONE
Access gems direct from the diamond capitals of the world. We will guide you through the process of choosing your perfect shape and style, and then carefully handpick your dream diamond at a value retail can’t beat.
STEP 3. DESIGN YOUR JEWELRY
Once the diamonds or gemstone have been chosen, you’ll collaborate with our seasoned jewelry artisans to design your perfect piece. Any concerns will quickly turn into excitement as we combine your ideas with our expertise.

Schedule a complimentary, zero pressure consultation and talk with your personal Diamond Concierge via video chat, phone, or in-person. Our team can’t wait to meet one-on-one and uncover your custom diamond jewelry dreams.

DISCOVER STYLE IDEAS

Get inspired! Check out these recent custom ViaRaz diamond and gemstone creations and jumpstart your jewelry vision.

Diamond Concierge With Customer

MEET YOUR DIAMOND EXPERTS

Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

Diamond Concierge With Customer

MEET YOUR DIAMOND EXPERTS

Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

TESTIMONIALS

Read our client’s stories—from celebrity standouts to everyday couples—and see why they loved the ViaRaz experience.

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

Bridal Jewelry Gallery

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

Bridal Jewelry Gallery

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

Ethically Sourced Diamond Guarantee Icon

BELIEVE IN BETTER

ETHICALLY SOURCED

At ViaRaz, we believe in a better world and in holding our business partners accountable. Clients can trust all diamonds and gemstones are responsibly sourced and carefully selected, relying on longstanding partnerships in the diamond capitals of the world.

Diamond Education Icon

STEP BY STEP

DIAMOND EDUCATION

Don’t know the first thing about diamonds? You’re not alone. That’s why we made our diamond-buying cheat sheet. Created by experts but written for everyone, start gaining valuable diamond knowledge and industry insight. In no time, you’ll be a pro.

READY TO GET STARTED?

No matter where you’re at in the process, this is the place to begin. It’s time to kickoff creating your extraordinary moment.