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CALIFORNIA'S PRIVATE JEWELRY CONCIERGE

YOU DESERVE A PERSONAL
JEWELER

BOOK APPOINTMENT

CALIFORNIA'S PRIVATE JEWELRY CONCIERGE

YOU DESERVE A PERSONAL JEWELER

BOOK APPOINTMENT
ViaRaz Emblem

YOUR LUXURY JEWELRY & RING CONCIERGE

ON YOUR SCHEDULE

Catered to your life, your style, and your schedule, ViaRaz is the premier luxury concierge service in the jewelry industry. We elevate the personal jewelry shopping experience with flexible scheduling, curating a special collection of diamond or gemstone jewelry that’s exactly what you’re looking for. If we can’t find it, we’ll create it.

Ami and Karen Raz have been the go-to personal jeweler of many of the greater San Francisco and Los Angeles area’s most discerning customers.

ViaRaz is single-handedly reshaping the way the world thinks about and shops for jewelry. Unlock extraordinary value on the world’s finest jewelry and relish in the comfort and ease of a personalized jewelry concierge experience, with premier jewelry designs curated with your style in mind!

You Deserve

A Jewelry Curator & Creator

Your Style on Your Schedule

Custom Jewelry

Direct Diamond Sourcing

Exceptional Diamond Quality & Value

YOU DESERVE A PERSONAL JEWELER

"I've known and worked with the Raz family since 2009. I trusted them to find the perfect engagement ring for Ayesha years ago and have returned for other purchases. I not only trust ViaRaz, but consider them trusted friends. Their knowledge and kindness are invaluable."
STEPH CURRY
STEPH CURRYNBA GOLDEN STATE WARRIORS
"I have known and worked with Ami Raz for many years now, so when I decided to propose, ViaRaz was the natural choice. I was playing in Russia at the time, so all of our transactions were over Skype and phone. The process was so smooth that it made me feel like I was right there in front of him brainstorming, deciding, creating and purchasing. I couldn't be happier with the end result."
BRITTNEY GRINERWNBA PHOENIX MERCURY
"The Raz family designed a special engagement diamond ring for Anna that reflects her unique personality and lifestyle. The process was exceptionally easy and quite personal. Ami has earned my trust and I would highly recommend him and his team."
MATTHEW DELLAVEDOVA
MATTHEW DELLAVEDOVANBA MILWAUKEE BUCKS
"I was referred to ViaRaz by a trusted friend. I knew what I wanted to get Andrea as an engagement ring, but wanted to work with a company I trusted. It didn’t take long for ViaRaz to win my trust. They genuinely cared about our story and treated me like family. I bought a round halo engagement ring and Andrea said, “Yes!”
SEAN & ANDREA
SEAN & ANDREAHALO ROUND DIAMOND RING
"I knew I wanted to propose to Megan for some time and I knew what she’d like. ViaRaz worked with us to craft the perfect ring. They really understand millennials and are full of knowledge, patience and good advice."
BEN & MEGAN
BEN & MEGAN
“We found ViaRaz by chance when we were looking for a diamond ring. We had been to a few other jewelers and couldn’t find what we were looking for, both in terms of quality and service…until we found ViaRaz. The personal attention and warmth we experienced made all the difference. We live in Spain, but now have lifelong jewelers and friends in San Francisco.”
PHILIPPE & FRANCES
PHILIPPE & FRANCES
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YOUR SOURCE FOR DIAMONDS. YOUR SOURCE FOR SAVINGS.

With no retail overhead Ami and Karen Raz’s direct diamond and gemstone connections, ViaRaz is able to provide exceptional quality and value in diamond engagement and fashion jewelry.

4 Easy Steps, 1 Incredibly Refreshing Jewelry Concierge Experience!

1. LET'S CHAT
Whether in-person, on a call, or via video chat, ViaRaz will set up your personalized consultation that fits your schedule. We’re nothing if not flexible, and we’re the furthest thing from a conventional 9 am-5 pm business. We’ll work around YOUR schedule, answer your calls, and send follow-up texts during the hours that make sense for you. We can’t wait to get to know you and your jewelry needs, on YOUR time!
2. PICK YOUR DIAMOND OR GEMSTONE
As a well-established wholesaler, ViaRaz imports diamonds directly from the diamond capitals of the world, and gemstones from only the most reputable sources around the globe. Whatever your vision, we'll listen to YOU. Then we'll help you choose the perfect gem to express your personal style and make it available to you at an unbeatable, wholesale price.
3. Create Your Statement
You'll collaborate with our seasoned experts through every step of the process. We can start by assembling a collection of the finest quality setting options that best suit your specific needs or, if you prefer, we can get to work on custom-designing a one-of-a-kind piece that is crafted to your specifications and that is yours alone. It's all up to you - your style, your budget, your timeline. Whatever your preference, you'll have our full attention, and we'll see to every detail.
4. EXPERIENCE EXTRAORDINARY
Your dream jewelry design and buying concierge experience, on your terms! Whether after hours, via video chat, or a trip to our showroom, we're here for you to deliver a personalized jewelry concierge experience and the design of your dreams, directly to you, in 3 weeks or less!
SCHEDULE A FREE CALL OR VIDEO CHAT
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4 Easy Steps, 1 Incredibly Refreshing Jewelry Concierge Experience!

1. LET'S CHAT
Whether in-person, on a call, or via video chat, ViaRaz will set up your personalized consultation that fits your schedule. We’re nothing if not flexible, and we’re the furthest thing from a conventional 9 am-5 pm business. We’ll work around YOUR schedule, answer your calls, and send follow-up texts during the hours that make sense for you. We can’t wait to get to know you and your jewelry needs, on YOUR time!
2. PICK YOUR DIAMOND OR GEMSTONE
ViaRaz accesses our gems directly from the diamond capitals of the world, meaning you choose the perfect cut, shape, and style at a value that most retailers can't beat. As a wholesaler of luxury and fine jewelry designs, diamonds, and gemstones, our concierge experience puts us in direct contact with YOU, allowing our small team of jewelry specialists to curate a selection of jewelry designs that fit your luxury style at amazing prices.
3. DESIGN YOUR JEWELRY
Collaborate with our seasoned jewelry artisans through every step of the process as we curate your dream jewelry piece. We believe in assembling a small portfolio of specific jewelry items that fit YOUR lifestyle based on your distinct style and budget. If we can’t source the exact piece you’ve always dreamed of, our team will get to work custom-designing a luxury item that speaks to you and your style. Your jewelry, your budget, on your time!
STEP 4. EXPERIENCE EXTRAORDINARY
Your dream jewelry design and buying concierge experience, on your terms! Whether after hours, via video chat, or a trip to our showroom, we're here for you to deliver a personalized jewelry concierge experience and the design of your dreams, directly to you, in 3 weeks or less!
SCHEDULE A FREE CALL OR VIDEO CHAT

Schedule a complimentary, zero pressure consultation and talk with your personal Diamond Concierge via video chat, phone, or in-person. Our team can’t wait to meet one-on-one and uncover your custom diamond jewelry dreams.

GET STARTED

DISCOVER STYLE IDEAS

Get inspired! Check out some of our custom ViaRaz diamond and gemstone creations and jumpstart your jewelry vision.  Show us your pictures. Tell us your vision or your story.  We’ll find or create the perfect piece of jewelry to match your taste and lifestyle.

CUSTOM DESIGNS ENGAGEMENT WEDDING BANDS FINE JEWELRY
START YOUR DESIGN
a jeweler inspecting a piece of jewelry under a magnifier

MEET YOUR DIAMOND EXPERTS

Learn more about our mission of delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

OUR STORY
Diamond Concierge With Customer

MEET YOUR DIAMOND EXPERTS

Learn more about our mission of delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

OUR STORY

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

LET'S TALK BRIDAL
Bridal Jewelry Gallery

LUXURY JEWELRY

EXPERIENCE EXQUISITE

For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!

EXPLORE OUR COLLECTION

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

LET'S TALK CUSTOM
Custom Diamond Jewelry
Photo by Natural Diamond Council
Bridal Jewelry Gallery

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

LET’S TALK BRIDAL

LUXURY JEWELRY

EXPERIENCE EXQUISITE

For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!

EXPLORE OUR COLLECTION
Custom Diamond Jewelry
Photo by Natural Diamond Council

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

LET’S TALK CUSTOM
Ethically Sourced Diamond Guarantee Icon

BELIEVE IN BETTER

ETHICALLY SOURCED

At ViaRaz, we believe in a better world and in holding our business partners accountable. Clients can trust all diamonds and gemstones are responsibly sourced and carefully selected, relying on longstanding partnerships in the diamond capitals of the world.

LEARN MORE
Diamond Education Icon

STEP BY STEP

DIAMOND EDUCATION

Don’t know the first thing about diamonds? You’re not alone. That’s why we made our diamond-buying cheat sheet. Created by experts but written for everyone, start gaining valuable diamond knowledge and industry insight. In no time, you’ll be a pro.

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READY TO GET STARTED?

No matter where you’re at in the process, this is the place to begin. It’s time to kickoff creating your extraordinary moment.

GET STARTED