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CALIFORNIA'S PRIVATE JEWELRY CONCIERGE

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EXTRAORDINARY

BOOK APPOINTMENT

CALIFORNIA'S PRIVATE JEWELRY CONCIERGE

UNLOCK
EXTRAORDINARY

BOOK APPOINTMENT
ViaRaz Emblem

Trusted for over 30 years wholesaling diamonds, Karen and Ami Raz, along with son Liam created ViaRaz, a luxury private jewelry concierge that brings you the best diamonds and gemstones before they hit the retail market. ViaRaz unlocks extraordinary value while bringing custom fine jewelry and world-class gems to California and beyond’s sophisticated customer.

Create your perfect piece or curate the ultimate collection at our home showroom in San Francisco, a pop-up location in Los Angeles or from virtually anywhere in the world.

HOW WE WORK

STEP 1. WE CHAT
The first step begins with a consultation, in-person, via a call or video chat with your Diamond Concierge—you pick the time and place. We’ll then spend time getting to know you and your jewelry needs.
STEP 2. PICK YOUR DIAMOND OR GEMSTONE
Access gems direct from the diamond capitals of the world. We will guide you through the process of choosing your perfect shape and style, and then carefully handpick your dream diamond at a value retail can’t beat.
STEP 3. DESIGN YOUR JEWELRY
Once the diamonds or gemstone have been chosen, you’ll collaborate with our seasoned jewelry artisans to design your perfect piece. Any concerns will quickly turn into excitement as we combine your ideas with our expertise.
STEP 4. EXPERIENCE EXTRAORDINARY
We’re with you every step of the way and, most importantly, on your terms. Whether that’s after hours, a video chat or a trip out of the showroom, we're here for you. In about 10 days to 3 weeks, your one-of-kind jewelry will be ready for pickup or delivered right to your door.
SCHEDULE A FREE CALL OR VIDEO CHAT
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HOW WE WORK

STEP 1. WE CHAT
The first step begins with a consultation, in-person, via a call or video chat with your Diamond Concierge—you pick the time and place. We’ll then spend time getting to know you and your jewelry needs.
STEP 2. PICK YOUR DIAMOND OR GEMSTONE
Access gems direct from the diamond capitals of the world. We will guide you through the process of choosing your perfect shape and style, and then carefully handpick your dream diamond at a value retail can’t beat.
STEP 3. DESIGN YOUR JEWELRY
Once the diamonds or gemstone have been chosen, you’ll collaborate with our seasoned jewelry artisans to design your perfect piece. Any concerns will quickly turn into excitement as we combine your ideas with our expertise.
STEP 4. EXPERIENCE EXTRAORDINARY
We’re with you every step of the way and, most importantly, on your terms. Whether that’s after hours, a video chat or a trip out of the showroom, we're here for you. In about 10 days to 3 weeks, your one-of-kind jewelry will be ready for pickup or delivered right to your door.
SCHEDULE A FREE CALL OR VIDEO CHAT

Schedule a complimentary, zero pressure consultation and talk with your personal Diamond Concierge via video chat, phone, or in-person. Our team can’t wait to meet one-on-one and uncover your custom diamond jewelry dreams.

GET STARTED

DISCOVER STYLE IDEAS

Get inspired! Check out these recent custom ViaRaz diamond and gemstone creations and jumpstart your jewelry vision.

CUSTOM DESIGNS ENGAGEMENT WEDDING BANDS FINE JEWELRY
START YOUR DESIGN
Diamond Concierge With Customer

MEET YOUR DIAMOND EXPERTS

Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

OUR STORY
Diamond Concierge With Customer

MEET YOUR DIAMOND EXPERTS

Learn more about our mission in delivering natural and lab-grown diamond jewelry that combines a personal touch with extraordinary value, no matter the special occasion.

OUR STORY

TESTIMONIALS

Read our client’s stories—from celebrity standouts to everyday couples—and see why they loved the ViaRaz experience.

"I've known and worked with the Raz family since 2009. I trusted them to find the perfect engagement ring for Ayesha years ago and have returned for other purchases. I not only trust ViaRaz, but consider them trusted friends. Their knowledge and kindness are invaluable."
STEPH CURRY
STEPH CURRYNBA GOLDEN STATE WARRIORS
"I have known and worked with Ami Raz for many years now, so when I decided to propose, ViaRaz was the natural choice. I was playing in Russia at the time, so all of our transactions were over Skype and phone. The process was so smooth that it made me feel like I was right there in front of him brainstorming, deciding, creating and purchasing. I couldn't be happier with the end result."
BRITTNEY GRINERWNBA PHOENIX MERCURY
"The Raz family designed a special engagement diamond ring for Anna that reflects her unique personality and lifestyle. The process was exceptionally easy and quite personal. Ami has earned my trust and I would highly recommend him and his team."
MATTHEW DELLAVEDOVA
MATTHEW DELLAVEDOVANBA MILWAUKEE BUCKS
"I was referred to ViaRaz by a trusted friend. I knew what I wanted to get Andrea as an engagement ring, but wanted to work with a company I trusted. It didn’t take long for ViaRaz to win my trust. They genuinely cared about our story and treated me like family. I bought a round halo engagement ring and Andrea said, “Yes!”
SEAN & ANDREA
SEAN & ANDREAHALO ROUND DIAMOND RING
"I knew I wanted to propose to Megan for some time and I knew what she’d like. ViaRaz worked with us to craft the perfect ring. They really understand millennials and are full of knowledge, patience and good advice."
BEN & MEGAN
BEN & MEGAN
“We found ViaRaz by chance when we were looking for a diamond ring. We had been to a few other jewelers and couldn’t find what we were looking for, both in terms of quality and service…until we found ViaRaz. The personal attention and warmth we experienced made all the difference. We live in Spain, but now have lifelong jewelers and friends in San Francisco.”
PHILIPPE & FRANCES
PHILIPPE & FRANCES
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SEE MORE REVIEWS

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

LET'S TALK BRIDAL
Bridal Jewelry Gallery

LUXURY JEWELRY

EXPERIENCE EXQUISITE

For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!

EXPLORE OUR COLLECTION

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

LET'S TALK CUSTOM
Custom Diamond Jewelry
Photo by Natural Diamond Council
Bridal Jewelry Gallery

BRIDAL JEWELRY

CRAFT YOUR STORY

From bespoke engagement rings to men’s wedding bands, we have it all. Choose your favorite ViaRaz design or customize a ring as unique as your love. Our experts are with you every step of the way.

LET’S TALK BRIDAL

LUXURY JEWELRY

EXPERIENCE EXQUISITE

For a statement of personal style or a beyond extraordinary gift – discover our most luxurious designs… truly a cut above!

EXPLORE OUR COLLECTION
Custom Diamond Jewelry
Photo by Natural Diamond Council

CUSTOM JEWELRY

MAKE YOUR MARK

Uniquely express yourself—in diamonds or gemstones —whatever it may be. Experience personal diamond concierge service and an extensive white and fancy colored diamond collection to create the handcrafted design of your dreams.

LET’S TALK CUSTOM
Ethically Sourced Diamond Guarantee Icon

BELIEVE IN BETTER

ETHICALLY SOURCED

At ViaRaz, we believe in a better world and in holding our business partners accountable. Clients can trust all diamonds and gemstones are responsibly sourced and carefully selected, relying on longstanding partnerships in the diamond capitals of the world.

LEARN MORE
Diamond Education Icon

STEP BY STEP

DIAMOND EDUCATION

Don’t know the first thing about diamonds? You’re not alone. That’s why we made our diamond-buying cheat sheet. Created by experts but written for everyone, start gaining valuable diamond knowledge and industry insight. In no time, you’ll be a pro.

LEARN MORE

READY TO GET STARTED?

No matter where you’re at in the process, this is the place to begin. It’s time to kickoff creating your extraordinary moment.

GET STARTED